The 2013 AP Stylebook is Out–Why it Still Matters

AP Style

The new AP Stylebook for 2013 was recently released. Do you use AP style?
credit: iStock/Pixsooz

The 2013 AP Stylebook was just released with more than 90 new changes. Do you find yourself struggling to explain AP Style to your managers or clients?

At Vibrance, we follow AP Style in our news release writing, but we find that some clients have no idea what that is, and they wonder why we are demoting their very important job titles to lowercase, or writing datelines in a way that isn’t consistent with the way the post office does it.

The reason is simple. We know social media moves at lightning speed and blogs should be far more relaxed. However, news releases should still be written for journalists first, and journalists follow AP Style. They respect PR people who follow the rules and they can use more of the news release verbatim. Ultimately you are making their jobs easier and showing them that you speak their language. Don’t you like it when someone does those things for you?

Don’t forget that with the Interwebs, those news releases live online forever. If a credible journalist is reading your news release and it is a bit of a mess according to her training, what impression are you leaving?

Get your new AP Styleguide here:

Tell us your AP Style challenges in the comments, please!

About Kara Udziela

Kara Udziela created Vibrance in 2006 to unite big agency brainpower with small agency passion and help companies and entrepreneurs who are changing their corners of the world to explode off their web sites, polish their stories and finally get the recognition they deserve on national and international stages. Vibrance launched startups like the now global stock media powerhouse iStockphoto, growing its strategic communications campaigns across 10 countries.

Comments & Feedback:

  1. I SO relate to this: “demoting their very important job titles to lowercase.” Every time I edit ANYTHING I have to lowercase, not just titles, but degrees people received in school, as well. Thankfully, I usually don’t get much push back.

    Complicating my life is trying to make sense of the Chicago Manual of Style for manuscripts. And it’s impossible to find what you want in there!

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