The Press Release is NOT Dead. Two Key Reasons Why.

are-press-releases-deadSomeone asked me a few days ago what I thought of this Hubspot piece titled, “Is It Finally Time to Bid Adieu to the Press Release?,”,
My answer was a massive eye-roll and an emphatic, “Shite.”  The article, by Dan Lyons, is actually fairly well-balanced, if you read it all the way through after the gratuitous headline. However, from my perspective, people have been discussing this for over a decade, but the reality is: A. Most exec teams at a company need a structure and forced exercise of prioritization to communicate well, and for real news, this format is still powerful. B. I have RARELY had an editor interested in a pitch who did not want more facts or a briefing materials before meeting my client or writing their own story. C. What needs to die are the following: Crappy press releases with no news value, and PR pitches to the wrong editors. See my blog post on that subject:

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About Kara Udziela

Kara Udziela created Vibrance in 2006 to unite big agency brainpower with small agency passion and help companies and entrepreneurs who are changing their corners of the world to explode off their web sites, polish their stories and finally get the recognition they deserve on national and international stages. Vibrance launched startups like the now global stock media powerhouse iStockphoto, growing its strategic communications campaigns across 10 countries.

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